Project: Moe’s “Untamed” Southwest

Client: Focus Brands

Location: Atlanta, Georgia

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Popular Focus Brand subsidiary, Moe’s Southwest Grill decided it was time to revamp their cantina styled, music themed, fast casual Mexican environment for a fresh new branding stance. Their new positioning, “Untamed Southwest”, was a hope to build off of and tap into the culture of the American Southwest. The interior was to be reflective of the diverse cultures and breathtaking landscapes of the southwest. The exterior followed suit while also maintaining a contemporary aspect with the large geometries and simple, clean lines. This was a brand development project. See press brief below for more information.

See Moe’s “Untamed” Southwest →

*This project was completed while employed at Hotel Design Partners*